It’s never easy to write about yourself, so I’m going to stick to the facts. I live in London, used to be a financial journalist and now run a PR agency called Rhizome.
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pr
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public relations
reactive pr
uk pr agency
choosing a pr agency
free pr advice
london pr agency
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London PR Agency Say: Read 120 Days of Sodom, not PR Manual
I had two books by my bed last night. One was some PR manual or other by a yank called David Meerman Scott — The New Rules of Marketing and PR. The other was The One Hundred And Twenty Days of Sodom by the Marquis de Sade. Which did I read?.....Read more
tag // marquis de sade / pr / pr manuals / sodomy
'How can PR agencies build client relationships?' - Weird or Sinister?!
It’s funny that an industry that is meant to be pretty good at understanding people, getting on with people, being a people’s industry — seems unsure about, errr, the the best way to get on with people......Read more
Small PR Tip for Small UK Businesses and Start-Ups
A very short but very sweet PR tip from London’s most rhizomatic PR agency today. Think carefully about the words you use when issuing a reactive media statement… in some cases the way you say something will ensure you get picked up even if what you’re saying isn’t that ground-breaking or original. For example, last week, on behalf of CJ, one of our property clients, the following two sentences got major pick-up across national media: “The property market may have edged into double digit territory but it’s important to put this symbolic price point into context. The price rises of the past year have been driven primarily by a shortage of stock rather than strong demand.” Why did these lines get so much pick-up? Simple. Because they sound clever/authoritative even if they aren’t really that clever/authoritative. Oh, and because I know that journos on the likes of The Times and Torygraph (the two key media for this client) love words like ‘symbolic’… papers are keen to play to the intellect of their readers and so we play that game, too.
London's Top PR Agency Needs You (Unless You Work in PR)
Rhizome PR, London’s top ‘pound for pound’ pr agency — the Floyd Pretty Boy Mayweather of public relations — urgently needs a senior account manager, whatever the hell that is (Jonny says it is a fairly experienced PR fluffy)......Read more
Iz you a Property Company? Duz you knead a PR?
Then you iz in the da rite place. Rhizome PR, the anti-PR, the great undoer and despiser of all things soft and fluffy, is the best property pr firm you will ever come across. Period (property)......Read more
tag // arrogant prat / coveragefest / pr
PR Tip for Gordon Brown re. Gilliangate
Ha ha ha. Brown’s gaffe today — and it was a big ‘un — has the UK’s PR professionals out in their miserable droves, desperate to prove how perceptive they are in crisis management. What rot. Read this garbage on PR Week. Brown should have looked sorry when he said sorry, Brown shouldn’t have criticised the media, Brown shouldn’t have XYZ, it was a train crash in slow motion…. aarrgggghhhhhhhhh! Do you know what my advice to Brown would have been?.....Read more
tag // gilliangate / pr / pr tips
Best PR Agencies React to the News
I’ve said it before 197 times, but when you’re choosing a pr agency make sure you find one that is able to react quickly to the news. We did it this morning when the British Bankers’ Association published its latest mortgage lending stats. The stats came out at 9.30 and by 10 we’d pinged out a line from Brian Murphy, the resident guru at the Mortgage Advice Bureau. Pow, a couple of hours later and it’s snowing coverage online: on The Times, Telegraph and no end of trades, for example, Mortgage Solutions. The lesson of this rather short (and shamelessly salesy) post is this: generating media coverage is really quite easy if you keep your ear to the ground and react.
tag // pr / pr tips / reactive pr
Over to you [2]
London PR Agency Seeking Firm of Solicitors
Are you a UK law firm? Are you currently looking for some PR fluffies/morons to take your media coverage levels into the stratosphere and protect your reputation when you commit a major public clanger?.....Read more
tag // may hill / pr / pr gibberish / pr nonsense / shrooming
Public Relations and the Matter of Trust
Public relations is often misconstrued as an alternative kind of advertising. Which, of course, it isn’t…......Read more
tag // pr / public relations
No Coverage, No Fee PR — Just In Time PR
There are some things Rhizome PR is very good at, and there are some things it is very bad at…......Read more
tag // no coverage no fee / no risk pr / pr results / results pr / risk-free pr