Feb 10
21

Hilarious — Comfort Counts for Nothing

We’re not the same as other UK pr agencies and this fact wins us business and it loses us business. Last week it lost us some business….but c’est la vie, and anyway it was almost certainly for the good.

Here’s what happened. We were asked, at the last minute, to do a bit of a proposal for a start-up that had already been pitched to by eight other agencies, had chosen its preferred PR agency but then had heard about us at the eleventh hour and thought it would invite us in to see if we really were as good as someone said we were (which, by the by, we are).

Anyway, we met up with these guys, nice guys, and there’s no doubt that we were the best company to take these suckers national — we had all the guns and all the contacts they required, an unrivalled record of securing A1 coverage in their target sectors and would have had a field day with them. There was no doubt in our minds or theirs (Plato) that we would secure the most coverage for them and were the right agency for them.

But they went with the other pr agency anyway. Huh, wtf, why? I’ll tell you why — because we were too honest for them, because we told them how it is and how it works and this is how it would be. We couldn’t be arsed to go down the formal pitch path. Pitching, as we all know, is for pussies who can’t cut the mustard because if you’re any good then business falls into your goddam lap and you don’t need to pitch. And that’s a fact.

Anyway, these guys, you could tell, wanted a mother figure, some big honey mummy in a ‘just another’ PR agency who would hold them tight, protect them and cuddle them while all the time billing the arses off them and delivering pretty average coverage (if you’re lucky).

If we’d played the game a bit more, if maybe I’d invited them around to our office and got out the croissants and fresh coffee and presented to them with some powerpoint and not effed and blinded and thrown hell to the wind, then we might just have got them onboard.

But then we prefer to work with people who get it, can see through all the crap, and we, that’s us, we’ll never pretend to be anything that we’re not.

Anyway, good luck to them — nice guys but I just know that decision is going to come back and bite them in the ass.

Anyway, if you’d like a pr agency that says it as it is, as opposed to how you’d like it to be, then drop us a line. Go for performance, not powerpoint presentations, expensive patisseries and empty promises.



Over to you

Textile Help