Rubii.co.uk
Rubii.co.uk is a new type of wealth management website where consumers can search through a comprehensive database of regulated financial advisers, from general financial planners and wealth managers to tax, pension, mortgage and investment specialists. In a UK first, and in response to the ever-growing consumer demand for transparency, Rubii.co.uk enables consumers to publicly rank advisers and comment on the quality of their service and advice. Highly ranked advisers get a prominent position on the site and in search results, so for those that provide a good service the potential for new business is significant. By giving consumers the power to rank advisers, Rubii.co.uk incentivises them to provide the highest quality service possible — and on an ongoing basis to maintain their strong rating. It also gives visitors to the site the confidence they need when it comes to choosing a financial adviser.