date published / 7 Sep 2009
Here are a few tips for small and medium sized businesses that are thinking of engaging a PR agency.
1. Don’t be tied into a contract – if an agency is any good, it won’t bother with contracts; contracts and formal retainers are for agencies that know they are no good
2. Whatever coverage levels they say you should get for the money you are paying, triple them and throw it back. A £2k monthly retainer is worth more than two bits of piddly regional press. PR should be cost-effective and it should be effective
3. Ask if the agency does online as well as traditional PR – because online PR, which is entirely different to traditional PR, is equally important. If they don’t know what ‘anchor text’ is and why it’s so important, then walk away
4. Ask them if your account will be managed on a day-to-day basis by one of their junior ‘account executives’ – if they say, well, yes, although he or she will report regularly to one of the directors, strike them hard in the solar plexus with an out-thrust knuckle and get out of there quick .....Read more
date published / 6 Sep 2009
Here’s something that you may not know. Rhizome PR doesn’t tie clients into contracts…. I’ll put it another way…. Rhizome PR is a PR agency without contracts…. or another way still… Rhizome PR is a non-contractual PR agency (enough enough, you’re driving me insane!!!)......Read more
