date published / 19 Oct 2009
Want to generate press coverage for your company, want to get your company and brand into the news? Well here’s how......Read more
date published / 10 Sep 2009
PR Tip 23,765 (January 15, 1927, Vienna): If you’re a small or medium sized business and are considering hiring a PR agency for the first time, then ask them (just after you’ve asked them why life tastes like a slice of lemon), about the contacts they have in your sector......Read more
date published / 9 Sep 2009
A good friend of mine, the Randy Romper of Royal Ascot (as the Sun nicknamed him), who got fired from his job at the I won’t say because that’s not fair for making love to a pissed ginger scouser on Ladies Day next to the 1 Furlong Marker, not long after the last race (and I kid you not), had his ways with the ladies. .....Read more
date published / 7 Sep 2009
Here are a few tips for small and medium sized businesses that are thinking of engaging a PR agency.
1. Don’t be tied into a contract – if an agency is any good, it won’t bother with contracts; contracts and formal retainers are for agencies that know they are no good
2. Whatever coverage levels they say you should get for the money you are paying, triple them and throw it back. A £2k monthly retainer is worth more than two bits of piddly regional press. PR should be cost-effective and it should be effective
3. Ask if the agency does online as well as traditional PR – because online PR, which is entirely different to traditional PR, is equally important. If they don’t know what ‘anchor text’ is and why it’s so important, then walk away
4. Ask them if your account will be managed on a day-to-day basis by one of their junior ‘account executives’ – if they say, well, yes, although he or she will report regularly to one of the directors, strike them hard in the solar plexus with an out-thrust knuckle and get out of there quick .....Read more
